About Us

We are a New Zealand–based owned and operated brand created for people who believe their dogs deserve the very best. Every product we offer is either thoughtfully sourced from trusted suppliers around the world or carefully crafted right here in New Zealand — with quality, safety, and style always coming first. 

We are proud to also create a small handmade collection right here in  Hamilton, New Zealand.  Using fabrics sourced from local suppliers, each piece is made in limited runs with a focus on quality, detail, and a timeless aesthetic — bringing a meaningful local touch to our brand.

The toys are essential to a dog’s wellbeing. From mental stimulation to emotional comfort, the right toys help dogs live happier, more balanced lives  even when they’re well loved and well chewed. When a dog truly loves a toy, it shows — sometimes in missing stuffing or well-earned bite marks. To us, that’s a sign of a life well played.

Before things joins our store, it’s tested the only way that really matters by our lovely Freya living a real dog life. Freya puts most of the toys through its paces — chewing, tugging, tossing, and, occasionally, refusing to give it back. Only the ones that deliver on fun, durability, and comfort earn her paw of approval.

Inspired by New Zealand’s love for the outdoors and laid-back lifestyle, we focus on products that look good in your home, feel good to use, and make dogs genuinely happy. 

At the heart of everything we do is a simple goal:
to create a collection worthy of the dogs we love most.

Thanks for being part of our pack .🐶💛